We enjoyed Elisabetta Provoledo's July 22 article in the New York Times, describing the efforts of MAXXI, Rome's splashy, new, Zaha Hadid-designed museum of contemporary art, to attract Roman audiences while building an international reputation.
It hasn't been easy, especially when state money is tight, the museum's collections are thin, and the
|On her cell phone|
One technique that MAXXI is trying is to mount hip exhibits that plug into Italy's fashion industry. Last year, for example, the museum arranged with Zegna, an apparel company, to commission an exhibit by artists Lucy and Jorge Orta that conveniently used Zegna fabrics.
And more recently, MAXXI mounted a visually stunning exhibit by Francesco Vezzoli, who was able to deploy his star power to bring in $525,000 at a fundraising dinner, in a city where fundraising on that level is virtually unknown.
|Vezzoli: Postmodern to a fault|
Thanks, MAXXI, for the private showing.
Dianne and Bill
|Not sure what he had in mind here, but this is how you raise money|
|Bizarre juxtaposition of ancient and modern...that's Lauren Bacall|