|She was interested. He was ready to go.|
|50% off in Vicenza. Note orange items at left.|
|"Fino a" means "up to"|
Big means discounts of from 20 to 70% off the original price, and merchants are required by law to list not only the sale price, but the original price.
|A store window in Trieste|
One retailer took a postmodern approach, using the word "saldi" not just to announce the sale, but as part of the product, part of what was being sold. How ironic! Great gifts for lit-crit friends!
This year, with the Italian economy in the doldrums, there was hope that the summer "saldi" would loosen consumer pursestrings and bring some relief to distressed shopkeepers, perhaps even jumpstart the economy. Early reports were disappointing. Not exactly man bites dog.