Saturday, April 21, 2012
Good Buy Roma, and Samsung's Smiling Woman
It's sad to leave Rome, and sadder still when the Fiumicino airport tries to suck up your last Euro with its tacky "Good Buy Roma" campaign, hoping you'll pick up one of those cute Vespa bags in a last frenzy of "Roman Holiday" sentiment.
Although we have been known to succumb to mawkish sentiment at some point in the sequence of departure, we are not into cute Vespa bags. But we were entertained, this time, by a wall-sized, waiting-room ad featuring a smiling, sudsed-up woman, freed by her amazing Samsung washing machine to engage in bubble-bath flirtation with her boyfriend. It is true that Italian washing machines take so long to do their work that a young couple could do almost anything--attend a play or picnic in the Alban Hills--before the laundry was ready to hang. "Your Freedom: Our Best Innovation," reads the text, a mildly feminist theme hearkening back to the 1970s and the Virginia Slims campaign.
Then this Asian gentleman showed up and did his tai-chi routine right there, with that smile as backdrop. You never know.